Pocket semiotics for students of social communication schools

Abstract

In this second article of the series “Disseminative thinking in communication”, aimed at students of schools of social communication, especially in the subjects of theory and sociology of communication, we will explore the semiotics of communication from an introductory perspective. We will address general aspects of European semiology created by Ferdinand de Saussure and Roland Barthes, as well as Anglo-Saxon semiotics established by Charles S. Peirce and developed by Charles Morris. These approaches provide tools to understand the nature of signs and their role in interpersonal, mass and digital communication.