The Corporate Social Responsibility Framed in Ethics and Its Relationship with Productivity within Organizations.

La Responsabilidad Social Empresarial Enmarcada en la Ética y su Relación con la Productividad Dentro de las Organizaciones

Abstract

The passage of recent decades has shown a progressive rise in the dissemination, implementation and evaluation of sustainable development, along with the adoption of Corporate Social Responsibility (CSR) practices within the framework of business ethics. In this sense, this article aims to present how the concept of CSR has evolved, where the meaning it has taken on today is a product of its great applicability within organizations, due to the multiple benefits and advantages that its application brings. , not only for society but also for the company itself, its workers and its interest groups, among which the improvement of corporate image and reputation, risk prevention, consumer and client loyalty, the achievement of sustainability stand out. (social, environmental and economic) and increased productivity. That is why every brand must have the vital support of an ethical approach that allows it to do things correctly, delivering quality products and services, as well as providing adequate treatment to customers, existing and potential, to retain them in the future. medium and long term.