TY - JOUR AU - Canelón, Agrivalca PY - 2014/03/13 Y2 - 2024/03/29 TI - La Responsabilidad Social Universitaria (RSU) y sus comunicaciones: dialogar con los stakeholders en el entorno digital JF - Temas de Comunicación JA - TC VL - 0 IS - 26 SE - Artí­culos - Dossier Central DO - UR - https://revistasenlinea.saber.ucab.edu.ve/index.php/temas/article/view/1252 SP - AB - <p><strong>Resumen</strong><br />Se analiza el rol de la universidad en tanto organizaci&oacute;n socialmente responsable con cuatro dimensiones de impacto sobre el entorno: educativo, cognitivo-epistemol&oacute;gico, organizacional y social. A partir de este planteamiento, se anuncia el imperativo de contemplar en su gesti&oacute;n la construcci&oacute;n de un mapa de stakeholders con quienes establecer comunicaci&oacute;n en una doble vertiente: informativa y relacional, recurriendo para ello al valor agregado que suponen los plataformas digitales 2.0.</p><p><strong>Abstract</strong></p><p>This article analyses the role of the university as a socially responsible organization, which possesses four dimensions in relation to its impact on the environment. These are education, epistemological-cognitive, organizational and social. This allows us to highlight the need of developing a map of stakeholders with whom the university needs to establish communication channels and relations. This, according to our view, should be carried out under two approaches; informative and relational, both of which need to make use of the added value provided by the 2.0 digital platforms.</p><p><strong>R&eacute;sum&eacute; </strong></p><p>On examine le r&ocirc;le de l&rsquo;Universit&eacute; entendue comme une organisation socialement responsable &agrave; partir de quatre dimensions d&rsquo;impact sur l&rsquo;environnement : &eacute;ducatif, cognitif et &eacute;pist&eacute;mologique, organisationnel et social. Cette approche permet d&rsquo;insister sur la n&eacute;cessit&eacute; de pr&eacute;voir la construction d&rsquo;une carte des intervenants avec lesquels doit s&rsquo;&eacute;tablir une communication dans deux directions : informative et relationnelle en ayant recours aux avantages que supposent les plateformes num&eacute;riques 2.0</p> ER -